YouTube adds new AI-generated content labeling tool

Illustration: Alex Castro / The Verge

Today, YouTube announced a way for creators to self-label when their videos contain AI-generated or synthetic material.

The checkbox appears in the uploading and posting process, and creators are required to disclose “altered or synthetic” content that seems realistic. That includes things like making a real person say or do something they didn’t; altering footage of real events and places; or showing a “realistic-looking scene” that didn’t actually happen. Some examples YouTube offers are showing a fake tornado moving toward a real town or using deepfake voices to have a real person narrate a video.

On the other hand, disclosures won’t be required for things like beauty filters, special effects like background blur, and “clearly…