You can order the Studio Pros beginning today. | Image: Beats

For the first time since 2017, Beats is announcing a brand-new pair of flagship headphones. Today, the Apple-owned company is introducing the $349.95 Beats Studio Pros. They’re available to order beginning today and will be in Apple retail locations (and other stores) on July 20th.

As recent leaks have given away, the external design is largely a carryover from the prior Studio 3 headphones. But looks can be deceiving, and Beats has made a number of upgrades to the Studio Pros focusing on sound, noise cancellation, comfort, and more. Technically, these are the first Apple headphones to support lossless USB-C audio playback. And they continue Beats’ efforts to appeal to both iPhone and Android users by including support for native…

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