Illustration by Alex Castro / The Verge

In case the hubbub of the holidays made you forget all about (or completely miss) Amazon’s news about putting ads in Prime Video next week, we’re here to remind you that commercials are coming on Monday, January 29th — unless you pay more money, of course.

Amazon just so happened to break the news right after Christmas, leaving a lovely email in users’ inboxes (that most people probably weren’t even checking at that time) to announce the rollout of ads. The new ad-free plan will cost an extra $2.99 per month, bringing your $14.99 per month Prime subscription to $17.98 per month or your $8.99 per month standalone Prime Video subscription to $11.98 per month. You won’t be automatically transferred to the new ad-free plan, but you can…

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